• Communicating a vision.

    This oversized brochure opens to a vibrant three-panel overview that describes different aspects of the Midtown neighborhood, then offers details about how Midtown Alliance is facilitating improvements. Custom photoshoots help round out a visual experience that highlights the diverse features this area of Atlanta offers.

  • Influencing the outcome.

    The 2012 Progress Report was critical in making the case to neighborhood businesses and residents about the value of the organization, and the results its work has brought to the community over the last dozen years. It was distributed in the weeks before a crucial vote to determine if the community would continue to add an additional self-imposed tax to support Midtown Alliance initiatives. The vote passed the organization has a mandate for future goals.