• Make it personal.

    The Georgia Cancer Coalition had previously published a 36-page booklet on its research program. Resonance re-packaged the piece into Forefront, a roll-fold brochure highlighting four compelling examples of the program’s impact. Each example of the Coalition’s research was told in a clear, personal way—as a short story. Together, they personified the various dimensions of what the Coalition does.

  • Sticking to the main idea.

    The Georgia Cancer Coalition is a remarkably comprehensive enterprise. Resonance helped the Coalition build its messaging around a unifying idea – leading Georgia’s war on cancer. Various aspects of this idea were showcased in two versions of a brochure – a comprehensive version for policymakers and state officials, and a simplified version for the general public.

  • Collaborating on an identity.

    The visual idea of collaboration and partnership comes together in “Promising Collaboration,” the theme to a 2008 conference. Resonance concepted, wrote and designed the conference invitation and onsite program.