• Unfolding the story.

    The “Feel Good” paper promotion works on several levels. The story is told through a series of full-panel photographs paired with short messages communicating the sustainable attributes of the Utopia XG paper line. Additional details appear as the panels unfold to showcase simple chart graphics documenting environmental trends within the organization. And the tactile, interactive experience of expanding the rollfold format exemplifies the idea that paper is a different and unique experience, one that can’t be replicated online.

  • Color your conversation green.

    Unveiled on Earth Day 2009, The Green Outlook provides agencies and corporate communication departments with core information and practical advice for minimizing the environmental impact when designing and producing printed materials. Written and designed by Resonance, the booklet includes conversation starters to help communications professionals talk about taking steps to become environmentally responsible, findings from recent research studies on the growing green movement in the U.S. and ways in which design and communication professionals can marshal support from management—and cooperation from vendors and partners.

  • Deepening the shade.

    The 2010 Corporate Sustainability Report documents Appleton Coated’s commitment to environmental practices. Formatted for use primarily as a downloadable PDF, the document uses charts and graphics to showcase the progress Appleton Coated has made in ten core metrics of sustainability. It also includes additional points that round out the organization’s green story. The 20+ pages of the book include a tinted green background that grows progressively “greener” as readers get further into the content.